11.11.11 Pepero Day
I hope everybody had a super special day on this momentous occassion – 11/11/11.
Here in Korea, it was Pepero Day.
According to Wikipedia, it is an observance in South Korea, similar to Valentines Day.
There are a number of explanations of how it originated, but it is named after the chocolate stick called Pepero and it is an annual celebration – on the day when the sticks placed next to each other resembles 11/11. One thing is for sure though, Koreans and Westerners living here have taken to this fun day in a big way.
Friends and romantics exchange these sticks on this day to share their love and friendships.
So, how else then than sending my kids each with a huge box of Pepero to school. You can imagine how many of these chocolate sticks were doing the rounds today in Korea. A huge thank you to my friend who specially brought me a pack of Pepero too so I did not feel left out !
Today, it was obviously EXTRA special since it was called Millenium Pepero Day for the unique 11/11/11 notation!
It is believed that Lotte, the huge supermarket, does currently sell 2/3 of their annual sales for this day specifically (2008: 55% of their total sales of this stick, during this week).
Around the globe this was a very special day….would be very happy to hear what you did on your 11/11/11.
I did say yesterday that today there would be some giveaway on my blog – but I did not want to distract from the uniqueness of today…so, it’s coming !!!Ilze